Proposal: The project aims at introducing young people and youth workers to the media’s operation.
Implementation: 2024 to 2026
Call: Erasmus+ Programme
Topic: Call 2023
Type of Action: Small-scale partnerships in youth (KA210-YOU)
Proposed Budget: 60 000,00€
Keywords: Media literacy and tackling disinformation, Digital safety and data protection, Inclusion, promoting equality and non-discrimination
Objective: The project aims at introducing young people and youth workers to the media’s operation in general and, in particular, the transfer of media strategies into the social media universe. In the context of digital expression, where freedom of posting, sharing facts and opinions that become reliable sources of information, is ubiquitous, developing media literacy has become an imperative to navigating social media.
Propaganda, disinformation, and misinformation are forms of distributing and manipulating information, hard to recognize in a lack of education. Moreover, understanding media construction, from the writer’s intention to the reader’s own investment in the message, is essential in everyday media consumption. By training young people to access, analyse, evaluate, create, and act within media and social media, the project links with the Addressing digital transformation through development of digital readiness, resilience and capacity priority.
96% of young people aged 16-29 years in the EU use the internet every day, compared with 84% of the adult population. (Eurostat, 2023)
When 60% of worldwide young users aged 18-24 years use social media as a source of news and finding information is the primary reason why they use the internet (58.6% for 16 to 24 years old), the focus is to work with youth. (Kemp, 2023)
On the other hand, with two-thirds of children and young people aged 25 years or less not having internet access at home, the attention is drawn to vulnerable groups. (UNICEF and the International Telecommunication Union, 2020).
In this way, the Inclusion and diversity in all fields of education, training, youth and sports priority is addressed.
Obj1: To build the media literacy of young people and youth workers, and improve competences like critical thinking, problem-solving, the capacity to find, select, access, decode, and interpret information and knowledge on the internet, the readiness to respond pragmatically and intuitively to challenges and opportunities in a manner that exploits the internet’s potential.
Obj2: To ENGAGE, CONNECT and EMPOWER young people to take charge of their lives and face challenges such as fake news and propaganda. With one face-to-face training event, an online crash course, and workshops, the project offers learning opportunities, motivates the participants to take action and helps them to prepare for active participation in the online scenario.
Obj3: To network, share good practices, and build capacity within and beyond the local level of each partner organization, enabling transformation and change, leading to improvements, in proportion to the context of each organization. By cooperating transnationally the partner organizations will increase their capacity to operate at the international level, enrich educational resources and non-formal methods to better target vulnerable groups who face social, economic, or geographic obstacles, and prioritize digital inclusion in local activities.
Partners:
- IM Cultural Institute
- Federazione Italiana Diritti Umani-Comitato Italiano Helsinki Ente Del Terzo Settore
- Autonómia Alapítvány