This study investigated the relationships between self-reported media literacy skills, actual knowledge of news media literacy, and selected sociodemographic factors, namely age, gender, and level of education. Data were collected through an online survey conducted with a national sample of adults in Latvia (n = 871).
Findings reveal a significant positive correlation between all self-reported media literacy skill subscales and the knowledge dimensions of news media literacy.
Age is shown to be moderately negatively associated with self-reported media literacy skills and weakly negatively associated with news media literacy knowledge.
Level of education demonstrates a weak positive relationship with both media literacy skills and news media knowledge, while gender does not significantly predict either form of media literacy.
Relatively low levels of knowledge across three key dimensions were also identified: media industries, media content production, and media effects.
Learn more about this study here: https://doi.org/10.23860/JMLE-2025-17-1-5
Reference
Davidsone, Agnese, Vineta Silkane and
Ianis Bucholtz (2025), “Measuring adults’ media literacy skills and news media literacy knowledge in the context of age, gender, and education level”, Journal of Media Literacy Education, 17 (1), pp. 75-88