The Institute was created in 2008 and has the objective of empowering people throughout the development of programs that use Education, Media, Image and Memory as a means of social intervention, people capacitation, and society transformation.


At a time when the image is one of the main vehicles for the proliferation of information, not only through traditional channels such as museums, magazines, newspapers or TV, but also through the adoption of new platforms and media for dissemination on the internet, such as youtube or social networks, it is necessary to know how to understand and analyze them.

This new reality, where borders are blurred, leads to a potentialization of global cultural dissemination where everyone influences everyone. And where a correct understanding and analysis is essential. In this way, working critically with the image, and in its extension the media, is to work on the mechanisms that, nowadays, are most used to spread ideas, social and political values.

In this context, the image, media literacy and historical memory acquires a preponderant role in the projects developed by IM Cultural. These projects, which aim to debate and work on image literacy; international and national memories; but above all the concept of culture as a social function and mind changing.

We develop training programmes, and formal and non-formal educational projects, within the scope of higher and non-higher education, as well as media studies and scientific research, in cooperation with other organisations.

We cooperate for development throughout education programs and international cooperation in developing countries.

Media Literacy Programme

Our programme has the objective of empowering people with skills in media, as well as enabling them to better understand the information delivered by channels of mass communication like television, printed media, film, radio, and social media.

One of the main goals of the programme is to enable people with media skills, at the same time making them able to understand the influence of the media in our daily life.

Image & Memory Programmes

Working with memory and history, and thinking critically about them, allows us to reflect more deeply on current issues, understanding their origins and strategically thinking about ways to effectively change these issues.

Recalling the historian David Lowenthal in his 1985 book, “The Past is a Foreign Country”: “The past remains integral to us all, individually and collectively. We must concede the ancients their place… But their place is not simply back there in a separate and foreign country; it is assimilated in ourselves, and resurrected into an ever-changing present.”

Memory Talks

Memory Talks promote collective memories and citizenship awareness through the development of online sessions with the main objective of debate and construction of public and collective memory. The program will contribute to the analysis and dissemination of policies of memory. Subscribe our newsletter to know more. Stay tuned!

Education for Development Courses & Scholarships

In partnership with the Global Development University we are developing an educational program that will be accessible to everyone, a place where people are empowered. We will have 3 years full scholarships available to people leaving in countries with a low human development index.

We offer a comprehensive and extensive number of courses that have the objective of capacitizing people to develop their professional careers in the area of media and communication, as well as other related subjects.

This programme will offer a great variety of opportunities for students to achieve their higher education objectives, overpassing their personal barriers. The education program comprises lectures, group classes, research projects, and ongoing evaluation, always focusing on students’ success.

Here students get the possibility to study from their home, or in one of our study centers around the world.


Our Research Program in the area of media & communication, promotes the development of knowledge in the areas of: Information & Society; Digital Journalism; Digital Society and Active Citizenship; Digital Innovation & Entrepreneurship; Media & Manipulation; Censorship & Propaganda.


Follow us

Do you want to be the first to know about our Erasmus+ opportunities and other projects?
Join HERE our Whatsapp channel, activate the notifications, and be the first to know!

Do you want to contact us?
Go to our Contact page!

You can also follow us in social media
Youtube Linkedin Twitter Instagram Facebook Pinterest
Don't forget to activate the notifications!!!