Proposal: Citizen journalistic empowerment and sustainable transformations
Implementation: 2024 to 2026
Call: CREA-CROSS-2024-MEDIALITERACY – NEWS – Media literacy
Topic: CREA-CROSS-2024-MEDIALITERACY
Type of Action: CREA-PJG – CREA Project Grants
Proposed Budget: 640 983,50€
Keywords: Training, Citizen Journalism, Sustainability, Media Literacy
Objective: The project deals with the communication gap that exists in regional discourses and especially in social media regarding the challenges of sustainable transformations. Socio-ecological major challenges such as the climate crisis, digitalization, demographic change and others are accompanied by immense media interpretations and fake news orchestrated under the influence of algorithms, bots, and AI-generated content. They demand self-organized civic communication, especially from young change agents.
The project activates the potential of citizen journalism in that part of civil society that productively promotes sustainable change in Europe by qualifying them to create their own media. The project’s overall objective is to empower citizens, particularly youth, to communicate sustainable transformations. Sub-goals include qualifying young individuals engaged in climate initiatives with communicative competences and media literacy skills, emphasizing citizen journalistic forms of communication. The project addresses the gap in knowledge-based regional communication, counteracts polarization, and aims to diversify content on platforms like Instagram, Youtube and TikTok.
By fostering citizen journalism, the project seeks to facilitate democratic, diverse, equal, and sustainable transformations in public discourse. The project aims to gradually expand in Europe, connect with similar projects and contribute to a global climate protection movement. To achieve these objectives it uses the transdisciplinary method of the real-world laboratory including: Regional focus groups involving young change agents, media and participatory journalism experts, a blended learning program with a transnational face-to-face encounter on media literacy and citizen journalism competences regarding climate crisis and socio-ecological cultural transformation, a digital european exchange platform lead by the young ambassadors and a media literacy handout for youth workers and media professionals.
Partners:
- Kolleg Für Management Und Gestaltung Nachhaltiger Entwicklung
- IM Cultural Institute
- Glocal Factory Societa Cooperativa Sociale
- Athens Network Of Collaborating Experts Astiki Etairia
- Predict Csd Consulting Srl
- Hmkw – Hochschule Für Medien Kommunikation Und Wirtschaft